Would you stop to pick up a penny off the floor? How about from a billboard ad? Chevrolet created a 20-foot billboard advertisement for the Aveo entirely out of one-pence coins in London’s New Oxford Street … which was stripped clean by passers in 30 minutes flat:

Chevrolet’s Les Turton commented:“There have been some great car adverts before, but none that has stopped traffic and actually put money back into the motorist’s pocket so this is certainly a first. We’re glad we’ve topped up lots of people’s wallets, purses and, in some cases, rucksacks, but it would have been nice for the billboard to last a little longer than 30 minutes.”

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